BUILD YOUR

Brand Strategy Blueprint

Get Unstuck, Stand Out, and Win:

Discover the foundation to position your brand for success. Create raving fans who love, purchase and share your brand. 

Note: You will be redirected to Thinkific to create an account to view the free preview.

Why Your Product Isn’t Growing Despite Everything You’re Doing

15+ years launching new products taught me this: Marketing success is NOT about the biggest Facebook ad budget, flashiest sales team, latest growth hacks or influencer endorsements.

The secret to success lies in positioning.

Imagine a crowded market. Everyone's yelling. Effective positioning lets you grab a megaphone and speak directly to the right audience who cares about your unique value.

Most entrepreneurs skip this step. They chase marketing tactics, target "everyone," and wonder why their campaigns fall flat.

Effective positioning clarifies everything. What is your product? Why it’s special? Who needs it? Why does it matter?

It's the foundation for success, the strategic step before creating great messaging, copywriting or marketing campaigns.

If you get it wrong, everything is wrong.

Ready to stop the struggle?

The answer is effective positioning. And it matters for every brand at all stages.

To Effortlessly Get New Clients And Grow Your Business, You Must Master The Foundation Of Strategic Marketing.

Does this sound like you?

  • You're Struggling to Stand Out: You have a great product but can't seem to differentiate it in a crowded market.

  • Customers are Confused: Your audience doesn't understand what makes your product unique or why they should care.

  • Targeting the Wrong Audience: You're trying to appeal to everyone, which means you're connecting with no one effectively.

  • Low Engagement: Your marketing campaigns are falling flat because they don't resonate and you're wasting money on ads, influencers, emails and campaigns.

  • Difficulty Scaling: You can't seem to break past a certain revenue threshold despite trying various tactics.

  • Feeling Stuck: Your business seems stagnant and you're unsure about your target customers and what to do to reach them effectively.

Positioning is the strong foundation that every single marketing and sales tactic is built upon.

In 8 simple steps, I’ll teach you how to create a Positioning Strategy.

HERE’S WHAT WE WILL COVER:

  • How to win in your market and create a niche

  • How to unveil your unique product genius

  • The art & science of building target customer personas

  • How to ask the right questions in customer research

  • How to get to the minds and heart of customers - identity pain points and their desired transformation

  • How to create your unique selling proposition and point of view

  • The strategy for you messaging and marketing campaigns

PLUS, YOU’LL GET:

  • BONUS #1- Brand Blueprint Template
    A positioning template that we work through step-by step AND mural board for collaborative brainstorming.

  • BONUS #2 - Master AI
    AI scripts to turn your Brand Blueprint template into high-performing marketing content and messaging.

  • BONUS #3 - Receive LIVE answers in the Community
    Access to the community to ask your questions and get immediate answers as you complete the modules.

After This Course, You’ll:

Get into the minds of your target customers who buy it, love it and share it.

✓ Know Your Unique Brand Genius: Master the art of defining your unique value proposition, identifying your ideal niche, and attracting customers who not only get it and buy it, but love it and share it.

✓ Gain Confidence and Clarity: Effortlessly filter out and qualify the people who aren’t a fit for your product, so you don’t waste time with people who don’t have the money, aren’t serious, or aren’t a good fit. Focus your energy on attracting high-value clients who are ready to invest.

✓ Become a Marketing Expert: Go from dreading marketing and selling to enjoying the process. By knowing exactly what your target customer desires, you can craft targeted messages that deeply resonate and make them fall in love with your product.

Who am I to talk about brand strategy?

Hi, I’m Alexandra Moeser, Regenerative Brand Strategist and Business Coach.

For over 15 years, I've ignited explosive growth for diverse businesses, from billion-dollar tech unicorns to sports retailers, sustainable fashion, food and wellness brands.

My secret? Positioning.

This isn't marketing theory - it's a proven strategic process that unlocks the power of your brand and attracts ideal customers.

I've helped countless entrepreneurs (regardless of industry) achieve this and I’m here to help you achieve the same.

Dreaming of 5, 6, or even 7-figure success? Effective positioning is the missing, foundational piece.

A marketing agency will charge you >$30k for a brand blueprint, but I'm offering you the same expertise and proven strategies for a fraction of the cost.

Let's unlock your brand's true potential and turn your vision into reality.

Let's Do This

Let's Do This

PAY IN FULL

$590

Jumpstart your product success with clear, step-by-step strategic guidance.

✓ Lifetime Access

✓ Workbook & Positioning Template that you can input into AI to supercharge your marketing

✓ Mural Board

✓ Community Support for LIVE answers to your questions

[Note: You will be redirected to Thinkific to purchase. This is where the course and the community is hosted.]

✺ Frequently asked questions ✺

  • This course is for:

    1. Brands who just launched to market and now need to get new customers

    2. Brands who have been in market, but aren't hitting the sales and growth metrics they desire

    3. Established brands, looking to roll out a new product to market

    Must be interested in learning how to create a successful brand... which begins with positioning your product for success.

  • This course is hosted on Thinkific. Please note: You will be asked to setup an account first, before reaching the checkout screen. This is so you can access the library where all the course videos, pdfs, workbooks will be stored.

  • Positioning is a strategic process to set the context and foundation for how to market and sell your product. My positioning process comprises of 8 Steps that allow you to be specific on what your product is, for what market niche, why its unique, who cares about that uniqueness and what they desire.

    Positioning is the first step in brand strategy. It is BEFORE creating messaging for your website, ads, sales calls and influencer outreach.

  • "Product" is an all encompassing term I'm using.

    It means:

    1. "Physical Products" like food, fashion, supplements, retail stores

    1. "Software Products" like CRM tools, apps, software, new features

    2. "Services" like 1:1 consultations, doctor visit, coaching

    If your "product" falls into any of these categories, this course is for you!

  • The course is $590. You receive all modules, a workbook to actually implement the modules and access to a Mural Board. Plus, an awesome community of brands who've taken this course where you can ask questions.

  • Forever. That’s the point - this is for you to re-listen to and deepen your clarity any time you’re launching a new product, need to re-launch or need to evolve because of new market trends.

  • You’ll receive access to 8 Strategic Modules that explain the STEP by STEP implementation process. Plus, tons example and an actionable workbook.

    This workbook has a template that you can use before hiring any marketing agency or employee.

    I’m teaching tools that I’ve actually implemented and used for the top brands and entrepreneurs.

    By completing each module and the workbook, you will be ahead of 90% of brands out there. But you must do the work.

  • I’m teaching 15 years of brand-building experience packed into an actionable course.

    I've reverse engineered the steps I've taken to create success and can guarantee that you will learn how to build a foundation.

    If you sold any one of your products, your coaching packages, or consulting services to a right-fit client who found you, what income would you earn?

    The more clear your value is, the more aligned customers you’ll get. You can make back your $590 investment from this course, BUT you must implement and do the work.

    Working with me 1:1 or an agency would be ++10x the fee.

  • For years I have launched, marketed and sold new products to market.

    I know what its like to have so much pressure on you to meet growth and sales targets or justify your marketing efforts.

    Every time I work for a new business or with an entrepreneur, I begin asking these foundational questions and taking the strategic steps.

    It truly makes all the difference. Get your positioning wrong and everything is wrong. I want you to be successful so I’m sharing my knowledge.

  • No. This course features exclusive materials and lifetime access. To ensure fairness, refunds are NOT available after enrollment.

    Please watch the intro video and look at the course curriculum in Thinkific.