HOW TO CREATE A

Personal Brand

Master the strategy to create a magnetic personal brand—without constant social media posting.

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In this course you will learn…

  • How to create a Personal Brand Strategy so you can confidently articulate your brand’s internal identity - who you are, what makes you unique, who you’re meant to serve, and why it matters.

  • The 8-Step Framework that you can start practically applying your Personal Brand to right now to create unexplainable magnetism, impact, and clarity in your professional life.

  • The secret to unleashing your unique genius and embodying your personal brand, attracting opportunities with ease and grace.

  • How to create content and market with your signature brand archetype, so you can craft magnetic messaging that actually resonates with your industry, without being a slave to social media algorithms.

WHO NEEDS THIS?

THIS COURSE IS FOR YOU IF…

  • You have big dreams and want to stand out and level up your career, but the thought of self-promotion makes you cringe.

  • You want to get effective results in your career without feeling like you have to post on social media 24/7 (it’s time to ditch the “slave to algorithm” mentality and work smarter, not harder.)

  • You look at your other colleagues in your space, snagging opportunities and ask yourself, “How do they make it look so easy and fun?”

  • You’ve tried AI tools like ChatGPT to write your social and blog posts but still feel more confused than ever while others seem to get clear answers.

  • You’re tired of feeling stuck, ready to move beyond just learning another tool or taking yet another course, you want real support.

  • You understand that authenticity—being your true self in a world that often tries to box you in—is crucial for building a brand that inspires passion and mastery.

Get ready to create results…

The truth is, you already have a personal brand…

In this course, I'll share my 15+ years of brand-building experience through an 8-step framework you can learn in just 3 hours. It's designed to unveil your authentic, resilient brand in today's ever-changing landscape.

Imagine confidently entering any space (physical or digital), your brand naturally attracting the right opportunities.

As we move through each step in the course, you'll learn to clearly communicate your unique value, helping you stand out in your industry. This increased visibility enhances your credibility, positioning you as an authority in your field. By articulating your message effectively, you'll ensure your audience understands what you offer and why it matters.

This clarity will lead to more opportunities or negotiating better salaries. But it's not just about external success.

A well-crafted personal brand is adaptable, allowing you to navigate industry changes while staying true to your core identity.

Most importantly, this process leads to greater satisfaction and fulfillment in your professional life because it reflects your true self.

Whether you're struggling to break through to the next career step or feeling overwhelmed by social media expectations, this course will help you connect with your brand's true blueprint.

Ready to uncover the power of your personal brand? Let's do this together and reveal the authentic, influential brand already within you.

To create a Personal Brand that sells and has authority, you need a positioning strategy.

In 8 simple steps, I’ll teach you how to create a Personal Brand Strategy.

HERE’S WHAT WE WILL COVER:

  • How to Stand Out in Your Industry: Defining your Niche and Differentiating Yourself

  • Uncovering Your Unique Personal Brand Genius

  • The Art & Science of Building Your Ideal Audience Persona

  • Understanding Your Audience's Mindset: Identifying Pain Points and Desired Transformations

  • Crafting Your Unique Value Proposition and Professional Point of View

  • Developing Your Brand Archetype & Voice

  • Creating Strategies for Personal Brand Messaging and Outreach

  • Implementing Your Personal Brand Across Multiple Platforms

PLUS, YOU’LL GET:

  • BONUS #1 - Brand Blueprint Template
    A step-by-step positioning guide complete with a collaborative Mural board for brainstorming and visualizing your brand strategy.

  • BONUS #2 - AI-Powered Content Creation Scripts
    Leverage AI technology to transform your Brand Blueprint into high-impact marketing content and messaging, helping you overcome creative blocks and finish.

  • BONUS #3 - Community Access and Support
    Exclusive community access where you can ask questions, share insights, and receive answers as you progress through the course modules.

You’ll walk away with a clear framework to articulate your unique value effectively, enhance your visibility and attract opportunities that align with your values and expertise.

Who am I to talk about Personal Brand Strategy?

Hi, I’m Alexandra Moeser, Regenerative Brand Strategist and Executive Coach.

For over 15 years, I've ignited explosive growth for diverse businesses, from billion-dollar tech unicorns to sports retailers, sustainable fashion, food and wellness brands.

My secret? Positioning.

This isn't marketing theory - it's a proven strategic process that unlocks the identity of your brand and attacts the ideal opportunities.

I've helped countless entrepreneurs (regardless of industry) —- from pop stars to CFOs to students and coaches of all industires, achieve this and I’m here to help you achieve the same.

Dreaming of career success? Effective positioning is the missing, foundational piece.

A marketing agency will charge you >$30k for a brand blueprint, but I'm offering you the same expertise and proven strategies for a fraction of the cost.

Let's unhide your personal brand's true potential…

Let's Do This

Let's Do This

LIFETIME ACCESS

$590

Jumpstart your personal brand strategy with clear, step-by-step strategic guidance.

✓ Lifetime Access

✓ Workbook & Positioning Template that you can input into AI to supercharge your marketing

✓ Mural Board

✓ Community Support for LIVE answers to your questions

[Note: You will be redirected to Thinkific to purchase. This is where the course and the community is hosted.]

✺ Frequently asked questions ✺

  • This course is for: Professionals, Executives, Leaders, Coaches.

    In other words, this course is for professionals who want to elevate their career with a powerful personal brand.

    Whether you're starting out in your career or switching jobs, you'll gain tools to clearly communicate your value, attract top opportunities, and establish yourself as a thought leader in a competitive landscape.

    This framework has been applied to musicians, CFOs, consultants, coaches and new graduates.

  • This course is hosted on Thinkific. Please note: You will be asked to setup an account first, before reaching the checkout screen. This is so you can access the library where all the course videos, pdfs, workbooks will be stored.

  • Positioning for Personal Brands is a strategic process that establishes the context and foundation for how to market and promote yourself. My 8-step positioning process helps you clarify your brand identity, define your niche, highlight your uniqueness, identify your target audience, and understand their desires.

    Positioning is the essential first step in personal brand strategy, occurring before you create social media posts, design websites, run ads, make sales calls, speaking engagements, apply for new roles, or engage in influencer outreach.

    It ensures that your personal branding efforts are aligned and effective.

  • In this course, In "how to create a personal brand strategy," strategy refers to a structured plan that defines:

    1. Brand Identity: Who you are and what makes you unique.

    2. Target Audience: Who you want to reach. How do you stand out?

    3. Messaging: How you communicate your brand. Whats your story?

    4. Online Presence: How you want to be perceived? Where you'll showcase your brand.

    5. Goals: Specific outcomes you aim to achieve.

    6. Adaptation: Regularly assessing and refining your approach.

    It's about aligning your personal identity to authentically attract opportunities and achieve your goals.

  • The course is $590. You receive all modules, a workbook to actually implement the modules and access to a Mural Board. Plus, an awesome community of colleagues who've taken this course where you can ask questions and get answers from Alexandra.

  • You can answer questions LIVE in the community and expect an answer within 24-48 hours (or sooner).

    I host multiple LIVE calls throughout the year, but this course is pre-tapped so you can go at your own pace and have lifetime access to it.

  • Yes, you have access to ask questions in the community to get answers to your questions!

  • Forever. That’s the point - this is for you to re-listen to and deepen your clarity any time you’re going through a career change, evolving because of new opportunities or creating new content for yourself.

  • You’ll receive access to 8 Strategic Modules that explain the STEP by STEP implementation process. Plus, tons examples, actionable workbook and AI scripts and COMMUNITY FOR QUESTIONS anytime you get stuck.

    I’m teaching tools that I’ve actually implemented and used for the top brands, entrepreneurs and executives.

    By completing each module and the workbook, you will be ahead of 90% of brands out there. But you must do the work.

  • I’m teaching 15 years of brand-building experience packed into an actionable course.

    I've reverse engineered the steps I've taken to create success and can guarantee that you will learn how to build a foundation.

    If you sold received a raise, new partnership, advisory role or sold consulting services to a right-fit client who found you, what income would you earn?

    The more clear your value is, the more aligned customers you’ll get. You can make back your $590 investment from this course, BUT you must implement and do the work.

    Working with me 1:1 or an agency would be ++10x the fee.

  • I believe everyone deserves to express their authentic self, even when the world pushes for conformity. Your unique brand matters and you already have it.

    In my work, I've learned how crucial proper positioning is. Get it wrong, and everything else crumbles.

    That's why I'm offering this affordable alternative to my private coaching. I want to empower you to create a personal brand that's genuinely you, without breaking the bank.

    The world needs you in your power. Let's showcase the real you to the world, affordably and authentically.

  • No, sorry. Due to the digital nature and instant access to this product, we don’t offer any refunds.

    Please watch the intro video and look at the course curriculum in Thinkific.

    Ask the questions you’ve got BEFORE you purchase and access the program.